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Pentastar Aviation® Engages in Marketing Partnership with The Townsend Hotel

Waterford, Mich. – Pentastar Aviation has partnered with The Townsend Hotel in Birmingham, Michigan to bring seamless global travel services to a mutual clientele. The industry leading aviation services provider recently launched a multimedia branding initiative inside The Townsend Hotel utilizing a theme of “Where can we take you today?”

“Service excellence is a shared value of both Pentastar Aviation and The Townsend Hotel,” said Tracy Neil, Pentastar Aviation’s Director of Marketing. “The Townsend is a leader in high-end hospitality and the confidentiality and attention to detail provided by their staff makes the hotel a natural fit for current and prospective clients of Pentastar Aviation.”

The Townsend, a Forbes Four Star and AAA Four Diamond luxury hotel that opened in 1988 provides travelers with spacious accommodations, exceptional amenities and fine dining, including afternoon tea service onsite. Many guests who frequent The Townsend also appreciate the convenience, efficiency and confidentiality of private air travel.

“Our guests comprise senior executives, leaders in the entertainment and sports fields and prominent local philanthropists who attend special events at the hotel and in the area of Detroit,” said Steven Kalczynski, Managing Director of The Townsend Hotel. “We aim to deliver unprecedented, personalized service and to exceed the unique requirements of our guests in every way, including the availability of a variety of high quality transportation options.”

With more than 50 years of experience providing domestic and international travel services, Pentastar Aviation is continuously identifying new ways to reach and engage with their clients. The recent installation of multimedia branding in The Townsend’s team lobby, compendium, and on the hotel’s key card inserts makes it easier for guests traveling for business or leisure to take advantage of the diverse range of aviation services provided by Pentastar Aviation.

“We want guests at The Townsend to be aware of the full spectrum of services we provide and make it easy for them to contact us to schedule a flight,” said Neil. “Our video presence in the tea lobby and the use of branded key card inserts allow us to increase brand awareness and reach potential customers at a time when they are able to utilize our services.”

The partnership with the Townsend Hotel is part of an overall Pentastar Aviation marketing strategy to reach and engage its current and potential customers where they live, work, and entertain in a meaningful way.

“We aim to identify shared passions among our clients and create innovative affiliations in our community to increase brand awareness,” said Greg Schmidt, President and CEO of Pentastar Aviation. “These unique connections allow us to engage our prospective customers while increasing familiarity with our services.”

In the past year, Pentastar Aviation was the presenting sponsor of the 33rd Annual Michigan Fine Arts Competition at the Birmingham Bloomfield Art Center, sponsored the 91st Annual Bell’s Beer Bayview Mackinac Race hosted by the Bayview Yacht Club and sponsored the 34th Annual Detroit International Wine Auction benefitting the city’s famed College for Creative Studies – among other new affiliations.

About Pentastar Aviation

Pentastar Aviation, wholly owned by Edsel B. Ford II, is a leader in the world of business aviation, providing aircraft management, advisory services, aircraft maintenance, avionics services, interior services and award-winning FBO services. Air charter transportation services are provided by Pentastar Aviation Charter, Inc., a U.S. FAR Part 135 on-demand air carrier, or by other U.S. FAR Part 135 certificated on-demand air carriers arranged by Pentastar Aviation, LLC. It is committed to delivering the highest standards of safety and service excellence to their customers.

Pentastar Aviation has been servicing regional and global travelers for more than 50 years and is headquartered at Oakland County International Airport (PTK). For more information, please visit

About The Townsend Hotel

The Townsend Hotel, located in the heart of the walkable downtown community and upscale shopping district of Birmingham, Mich., has 150 rooms and suites include Egyptian cotton sheets, custom Frette Italian-made duvet with deep soaking tubs and Gilchrist & Soames spa products and is a AAA four-diamond, Forbes four-star luxury hotel.  Since its grand opening in 1988, The award-winning Townsend Hotel has continuously set the standard for quality and service, with spacious rooms and suites, fine dining, 1,100-square-foot fitness center, meeting and event facilities, and exceptional amenities. The Townsend Hotel is located at 100 Townsend Street in Birmingham, Mich.  For more information, visit or call 800-548-4172.