Pentastar Aviation’s mobile website and marketing strategy was recently recognized with an Award of Excellence by the Business Marketing Association (BMA) of Houston at the 2011 Lantern Awards of Texas Gala. The BMA is the largest business-to-business professional association and has been in operation since 1922. The BMA’s Houston chapter created the Lantern Awards of Texas to highlight achievements in B2B marketing and communications. The award was received by TopSpot Internet Marketing Solutions, Pentastar Aviation’s web development and internet marketing agency.
In the category of Mobile Marketing, Pentastar Aviation and TopSpot were recognized for Mobile Optimization. The mobile site was implemented with a format that allowed visitors to quickly contact Pentastar Aviation via a smart phone or tablet. In turn, leads improved by 461% and overall mobile traffic increased 49%. We’re thrilled to be honored with the Award of Excellence and continue to optimize for our mobile visitors, an ever-increasing demographic.
TopSpot IMS Team Lead Rachel Montana poses with the award.